Secrets of the Best Sushi in America! + Top Ice Cream Shop Opens in NYC #11

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Hey guys! This week I dive deeper into my trip to Philly and my incredible meal at Royal Sushi + Izakaya! It is one of the hardest reservations in the country, but if you can get in, it is sushi heaven! ALSO, one of the best ice cream shops is opening in nyc, Blue Ribbon Fried Chicken has an awesome October collab, and more! Remember! ONLY FOR YOU, merch is still on sale with this exclusive newsletter code “SEPT15” for 15% off on JeremyJShop.com ! The new Tuna King shirt is selling like crazy!

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BEST BITE OF THE WEEK 🍴

I went to the Izakaya part of Royal Sushi + Izakaya last year in Philly, and had my mind blown! At the time I didn’t even know that in the back was one of the best omakase experiences you can ever have! After a year of waiting, I finally got a chance to experience the $300 + add on omakase with chef Jesse Ito, and without a doubt it was a meal I will never forget! I dug into that meal with Jesse below. Full interview can heard on the podcast, link below, and avaiable anywhere podcasts are found “Let Me Tell You Why…with Jeremy Jacobowitz”

OWNER’S WORDS: Jesse Ito🎤

Tell us about your restaurant?

So Royal Izakaya, it's an izakaya that opened actually eight years ago as of next Monday. It's in Philadelphia. It kind of imbues like Japanese comfort food and it's approachable and it was always supposed to just be a neighborhood bar, but it's become a little bit more in Philadelphia. And then in the back, there's Omakase where I personally do 16 seats a night. It's a $300 tasting menu.

Can you walk us through the entire process of what it takes to prep and serve the omakase everyday?

The majority of the fish, nothing comes from Philadelphia and the local river or right here, I'll just say that upfront. Most of the fish comes from Japan, so there three deliveries from Toyosu Market that we get. So we get it on Tuesday, Thursday, Friday, and I also dry -age fish, but all the fish is coming from Japan. I also get some fish from Spain, from New Zealand, from the West Coast, I use some shellfish.

It's all about getting the best product that we can use. I mean, that is Japanese ethos. Just kind of keep it simple, work with the best product, execute the best technique. That is very basic Japanese ethos for Japanese cuisine. Yesterday we got the majority of the fish, but we leave what we're gonna do today on the bones. So today we have to butcher the fish.

Omakase is all about the rice. I mean, sushi is all about the rice, I have to say. That is like 90 % of it. You can have the best fish in the world, but if your rice is like sticky or soft, it's just not gonna...

It's not going to be as good as it could be. And rice is the one factor that rice and the sauces are that the chef has to be able to do. Like anyone can spend money and buy fish, right? You can, you can hit up my purveyor and be like, I want what Jesse gets. I want that same exact thing. I'll pay, fine. So you can get it too. You can probably break it down.

But not many people know how to make the rice in a certain way, right? It should have a nice texture. It shouldn't be so sticky. I love equating it to working with clay. I mean, it's like how you're molding it. It's like a dance when you're making the nigiri.

What's your balance keeping Japanese omakase traditions, but also being able to have your own fun spin and perspective on every dish?

I would say that most, most omakase you got to are almost like very similar because everyone’s trying to execture just on the highest level of technique. And there are a lot of dishes that are very, that you’ll see in Japan, you’ll see it in America that everyone does. And I was one of those chefs for many, many years. I’ve gone personally through my own evolution. I’m also half korea, my mom’s from korea.

I just at a certain point, I got tired of just doing the same thing, you know? I wanted to be more creative, and I also came to terms that, your hetitage is, you can’t just identify with one thing, right? Your heritage is unique to you. It’s not just…

I’m American, I’m Korean, I’m Japanese. I was born around Philadelphia. I’m part of this Philadelphia chef community. And I try ot integrate all that into my food. And it’s been so freeing to kind of take some creative liberties in Omakase, but also pay tribute to thwat makes it the most important, like the most important parts, the rice, the fish techinque, drying again, aging, stuff like that.

What is your favorite bite on the menu, both izakaya, and omakase?

Favorite bite in the izakaya is the nasu dengaku, the eggplant with the miso. I grew up eating that and that's my dad's recipe. He makes it, we use saikyo miso in ours so it's much sweeter. Some places people use like a red miso so it's a lot more savory.

I love that dish. I mean, it's eggplant with miso, so good. Omakase, my favorite fish in general, has always been sabba, mackerel. It's a challenging fish to work with and a challenging fish for a lot of diners because they've had bad experiences with it. It's usually like salt cured, pickled, all sorts of things.

I'll never forget when I was 17, that's when I started training for sushi. That was my goal to be like, I want to make Saba a very popular sushi item so everyone likes it. So I pickled it, I vinegar it a lot less than classically, so it's not as intense.

What is the most iconic Philly restaurant in your eyes?

That's a hard one. I would have to say, mean, iconic means long standing and just very well known and amazing. I would have to say, Vetri and Zahav.

It’s hard to separate the two. I mean, I remember my dad, my dad's a chef. He took me to a vet when I was like a little kid. I'll never forget that experience. And now I know Marc (Vetri), I'm close to him. And Zahav, it's just like, you know, it's always just been such an amazing experience. And it's only continued to grow. And both those chefs have shown what you can do, right. And they've been long standing in the community. So I would say those two.

CLICK TO WATCH

Salt & Straw

Salt & Straw is one of the best ice cream shops in the country, and they are finally opening a location here in NYC on the Upper West Side! Some classics on the menu are the Salted Malted Chocolate Chip Cookie Dough, Arbequina Olive Oil, and Penut Butter Brittle Caramel, plus special nyc collabs with places like Breads Bakery!

Alaluna

Alaluna , the seafood focused Italian restaurant inside of Travelrs, Poets, and Friends, is launching a new menu for the fall, with meat being added for the first time. Some of the stand outs include Pizettta di Mare which is topped with calamari marinara, sicilian shrimp, sashimi of the day, sea urchin, a NY strip steak with cirpsy potatoes, and a bluefin tuna bolognese lasagne!

Blue Ribbon Fried Chicken

For the month of October, Blue Ribbon Fried Chicken has partnered with Mexican sauce company Tenayo on three special dishes. The spicy al pastor pulled chicken sandwich, mole negro fried chicken sandwich, and mole rojo street corn.

Canto

Canto is expanding from the West Villlage to a brand new spot on the Upper West Side! Along with the great wine selection, their menu of classic homemade Italian dishes makes the move as well. With standouts like the gnocchi gratinati, bucatini alla carbonara, and tagliatelle alla bolognese

TV

The funniest new show on TV has to be “English Teacher” from Brian Jordan Alverez, which you can watch right now on FX and Hulu. It is so sharp, so darkly humerous, looks great, and I can’t stop thinking about it. I think it is the only show that can ever find humor in an episode about guns in schools, definitley check it out!

PODCAST

One of my favorite political journalists Alexi McCammond has launched a brand new podcast “In Sync with Alexi” where she breaks down the week’s political news in not only a really informative way, but also in a really approachable, easy to watch/listen to way, and definitley made for those of us that scroll tiktok all day. WATCH HERE

POLL TIME

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Happy eating everyone! Cya next week!