NYC's Hottest Cheeseburger Has NO Meat?! + Fanciest Doritos Ever! #7

Author

Jeremy Jacobowitz
July 24, 2024

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Hey guys! This week I dive into my meal at Moonburger with founder Jeremy Robinson-Leon! The buzz for this burger shop has been building for years, and they finally brought their no meat burgers to NYC! Plus a fun new bar menu, what I’m watching, and more! And remember, ONLY FOR YOU, merch is still on sale with this exclusive newsletter code “JULY15” for 15% off on JeremyJShop.com !

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BEST BITE OF THE WEEK 🍴

Moonburger has been on my radar since opening upstate a few years ago, and I was so excited to see their first location in New York City! Let’s call it “new school” fast food, I was fascinated with the idea of serving only Impossible beef burgers, but the menu is not vegan, as the cheeseburger comes with American cheese! My favorite on the menu though… the oatmilk brownie batter milkshake which I got with the addition of espresso and whipped cream!

OWNER’S WORDS: Jeremy Robinson-Leon🎤

Tell us about your restaurant?

We call Moonburger a classic burger stop made for now and made for everyone. For us, it's simple: it's about really good burgers and a delightful experience every time. We try to keep it light, surprising, and fun -- and maintain a sense of boundlessness. 

Why was the choice made to use Impossible beef specficially?

Our aim is to serve a really good burger -- by any measure. It's exciting and it's future-forward, but the way we do it is rooted in the history of classic smash burgers that have come before us. On that note, we're so honored to get on Eater's list of best smash burgers in NYC (all of the others of which are beef burgers!). 

What made you choose Williamsburg as the 1st NYC location?

We love it. And full disclosure, I lived in the neighborhood for 13 years before moving upstate to Kingston, so it's near and dear to me. We're real excited to join the community and aim to bring folks -- both our neighbors and all the people who visit -- something uniquely wonderful. Williamsburg’s overall energy in food and fun is still unmatched.

Whats your personal favorite thing on the menu?

With only five or so items on the menu, I’d be lying if I told you I didn’t love it all. But I’ve got a real weakness for the Hamburglar, our off-menu take on a certain cheeseburger from a certain iconic fast food chain… (ok i need this!-Jeremy)

What is the most iconic NYC restaurant in your eyes?

It’s gotta be Diner for me. It’s a Williamsburg institution and set the stage for so many great places that have followed. I’ve surely eaten there more than any other restaurant in the city, and it’s remained assuredly itself since the beginning. 

CLICK TO WATCH

Stretch Pizza

Chef Wylie Dufresne has a new bar menu at Stretch Pizza that is adding fun twists to traditonal dishes! Highlights include their fancy version of Doritos, pesto mozzarella sticks, and a corned duck sandwich.

Circo

Circo has recently opened, and its a mix of both a Latin restaurant, plus at night you can find DJ’s, live artists, and bottle service! Highlights from the menu include Tuna 3 ways, pollo cubano, and asado argentino

YOUTUBE

Search Party looks at the intersection of geopolitics and global sports, and did a great video this week on why “no one wants to host the Olympics” . Watch Here

YOUTUBE

Colin and Samir have the best deep dives into the influencer industry, and they had a fascinating coversation about the past and future of Hot Ones, its inevitable sale, and the difference of value between the property, and the host Sean Evans. Watch Here

POLL TIME

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Happy eating everyone! Cya next week!